Journalist’s arguing newsmaking decisions on the basis of anticipated audience uptake

Abstract

Journalists’ expectations concerning the way in which the audience will react to news strongly influence their decisions in newsmaking. This article investigates the argumentative dimension of journalists’ anticipatory inferences in newsroom editorial conferences. In order to study journalists’ reasoning processes concerning audience uptake that lead journalists to publish a certain news instead of another or to publish a news in a certain way, we will use the Pragma-Dialectical framework at the interactional level and Argumentum Model of Topics at the inferential level. Through a case study, we will investigate the anticipation of the audience interest and the anticipation of the audience persuasion, showing how editorial conferences function as places of reflection in which certain kinds of standpoints are at stake and particular aspects of the audience uptake are anticipated.